What is SEO? Most bloggers and internet marketers must already know what SEO (Search Engine Optimization) is and is a term that is very familiar to them.
SEO is a configuration that is carried out by site managers that aims to increase the visibility of a website page to be better in search engines, especially Google.
Website pages that are ranked well on Google search pages will certainly have the opportunity to get more potential visitors continuously.
When we type in a keyword on the Google search page, we will see a list of websites related to that keyword.
A website / blog that is well optimized and in the top order (positions 1 – 4) will usually get more visitors compared to websites that are in the bottom of the search results.
We need to pay attention, what I mean by a website / blog that is well optimized from the SEO side is a website that is in the top order of organic search results (Organic Search). Not a website that advertises on Google (Google Ads).
What is the importance of SEO for your OJS or ejournal?
Statistically, did you know that Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
This figure shows that the majority of internet users are more familiar with Google search engines than special search sites like Google Scholar, Index Journal sites and so on.
1. Improved readership of research results
With good optimization of your site, of course more and more parties or readers understand what you want to convey on your OJS site.
Isn’t one of the greatest happiness of researchers is the spread of the benefits of their research.
2. Increased citations to articles
With the increasing number of visitors including visitors from academic circles, then of course your research will spread to anyone. this will increase the citations of your articles from across authors.
why is this possible? Because of the ease of search of your article.
We believe that not all the scholar use the common journal indexing services to find any of scientific article. Google is the largest search engine ecosystem. It is available on smartphone, Iot Devices, Chrome browser (the most used browser), map and others search engine parties. By optimizing the SEO you article would get more chance to get found by any users.
3. Increasing Journal Credibility
A large number of visitors will be recorded in the statistics installed on your OJS.
This will have a positive impact that you can show to the public that with valid data scientific articles that have been published through your journal have been widely read by visitors from various backgrounds and across countries.
Of course this will have an effect on increasing the accreditation points of your journal seen from the public enthusiasm for your article.
4. Increased credibility of the author
Who does not want to increase public credibility.
This includes researchers, with the better OJS that you manage, it will make it easier for all search engines to index in their databases, whether it’s Google, Bing, Duckduckgo or other types of search engines.
For example, someone who has an interest in the researcher writes his name on the search engine, then you can easily see the writing history of the author.
5. As a media to promote your journal
By using SEO tactics people will find your online journal easily, just by type some keyword that your journal already indexed it would optimize rank your journal on the first page of the search engine result.
It means that you don’t have to pay more cost to optimize or promote your journal to others media since google already promote it for free by accomplishing some SEO tactics.
How to Implement SEO on your OJS
One of strategy to implement SEO for your website in this case OJS is to config some meta tag for any page of your OJS sites. Here are the some meta tag needed for SEO :
Add Title Tag, Meta Content
Make sure you add the unique title for any of the page of your journal page such as an article needs some different title tag. The image below is example of using the html tag in term of SEO. You must implement this on your theme which your OJS currently is using.
Think as search engine and consumer search term when you decide any title on your article
Because google is using meta data from your article and the major source is your title (because it is marked as h1 on your article page), you need to rethink to write any of your article title that would increase on how the potential reader find your article.
Let me give you example (please note that this is only example) :
Bad Title (in term of SEO) :
1. A lineage-resolved molecular atlas of C. elegans embryogenesis at single-cell resolution
Better Title (in term of SEO)
1. Effect of C.elegans in the Reverse of Aging Process.
The first bad ones is talk to much on very specific on sciences term, let make some assumption that how many people that search that very rare keyword rather than using the more marketable keyword as we have seen on the better title ones.
Academic Pro theme optimize SEO of your OJS site
The OJS theme that we have released Academic Pro is proud to have been made with optimization in terms of SEO.
We consider this because in our observations from various themes that are provided free publicly do not see the importance of this aspect of SEO in designing the themes they release. Although the SEO in now is a must for any of online media. This feature is available on the academic pro theme since version 1.4. Please for those of you who have purchased this theme to immediately update your academic pro theme.
By adding this feature, our hope is that your online journal can have a maximum positive impact and can provide great benefits. We understand that the research process requires a lot of money, time, effort and effort, unfortunately some of the research is buried on the archive storage or if it is published online it would rank on the last page on the google.
Who will click on page 2 or the next page on the Google search results?
Let’s you, the researcher around the world make this world a better place and leave the optimization of your online journal to us
Bonus : Optimize by using SEM method
As a bonus you can also integrate and implement strategy of Search Engine Marketing by using some of the method, such as :
- Integrating Mail Marketing and Subscriber to your sites
- Promote your OJS site to the Social Media.
- Make available share feature of your article on your journal system so it would make any of your visitor to share of your article to social media.